Her Chee-History

Beginning Period (1978~1986) 1978 Company was established with capital size NT18 million to produce moped bike.
1983 Mr.C.C.Chen took over the position of chairman.
1985 Official announced the first generation plastic scooter-ADLY 50 c.c./100 c.c., and branded ADLY Moto for Her Chee products.
Technical Introduction Period (1987~1995) 1987 Official announced the ADLY/50c.c and100c.c scooter for international market.
1990 Official announced new 50c.c ”ELEGANT” scooter with Italian homologation. Her-Chee was the first Taiwanese scooter manufacturer enter European market.
1993 Successful R&D to announce the first wide tire type of “PISTA”scooter for international market.
1995 Product certified with Germany and Holland compliance.

Stability Growth Period


1996 Her-Chee went to Initial Public Offering
1997 Certified with ISO-9002.
1998 Apply for O.T.C introduction and open new office
1999 Pioneer to introduce youth ATV for international market and the first company to comply ATV-50 EEC 92/61 homologation
2000 Acquire the aluminum die casting machines and ED (Electronic Deposit) painting equipment from OEM suppliers to vertically integrate production process.
2001 Upgraded to ISO-9001 certification.
2002 Approval of Over-The-Counter stock trade.
2003 The Pioneer complied GoKart-125 & E-Bike under EEC 92/61 homologation.
2004 Complied ATV-150/ATV-300 EURO (II) homologation.
2004 Mass production for BRP OEM Project Rally-200.
2005 Successfully Launched 2nd generation ATV-150/ATV-300.
2006 Launched ATV-220 model.
2007 Launched ATV-280 & ATV-320U CVT models, ATV-320U won "The Best Dealers' Choice" Award in Power Sports in GEI Kentucky Show, USA.
2008 Launched ATV-500 Geared with Fuji(Subaru) engine, Mini Car won "The Editor's Choice" award in Indy Show, USA.
2009 GTA-50, AS-50 & GTA-125, three models were launched at the same year.
2010 Launched ATV-600.
2012 Launched ATV-300/320/500 to Super Motor version.
2013 Launched ATV-400 (gearbox).
2014 Launched MM-50 / ATV-100L / 100D / 320 new shaft drive.
2015 Launched AT-125T & AT-150T agro delivery ATV.
2016 Launched ATV-700 / AT-320T agro delivery ATV.
2017 Launched ATV-700 T3 / ATV-450 / AT-100T agro delivery ATV.
2018 Launched ATV-320 T3 / M3 Electric Motorcycle

Reorganization Innovation Period (2019~)


Launched ATV-700 L7e

2019.05, reorganization, Mrs. J.J. Shie and Mr. Lewis Liao takes over the position of Chairman and President.


Launched EFI agro delivery ATV 100TF / 125TF / 320TF

Launched E-ATV  E-M500L / E-D2000 / E-S2000 / E-T2000 / E-3000T